In order to achieve our vision:
We must provide positively outrageous assistance and guidance.
We must create a timely and reliable information service.
We assist customers and our partners in making their visions a reality!

Vancouver, Coast & Mountains, one of the six tourism Regions of Super, Natural British Columbia, includes four destination areas: Metro Vancouver, Sea to Sky Country (including Whistler Resort), Mighty Fraser Country (including the Fraser Canyon) and the Sunshine Coast.

Business Objective:
to implement one-to-one business practices that enhance the relationships between our partners, customers and Vancouver, Coast & Mountains. Vancouver, Coast & Mountains, a not-for-profit society, is governed by a private sector board of directors who represent business and community tourism interests throught the region.

What the Association does:
Vancouver, Coast & Mountains staff develop, coordinate and deliver tourism marketing programs aimed at motivating potential visitors to come and stay in the region. We measure our successes by conducting extensive conversion studies of enquiries, to determine when they visited, how long they stayed, where they visited and how much they spent. Through our advertising initiatives and regional publications we market the region to North America, Europe and Asia. We also work closely with travel writers and assist tour operators and travel influencers with familiarization tours and itinerary planning.

Partnership:
Tourism related businesses operating in Metro Vancouver, Sea to Sky Country, the Sunshine Coast and Mighty Fraser Country are welcome to join Vancouver, Coast & Mountains as a Tourism Partner at no charge.  Click here for more information on how to become a Tourism Partner.