The golf market is seen as an important and growing component of Vancouver, Coast and Mountains Tourism. Since 1998, Vancouver, Coast & Mountains has been producing a golf specific travel guide entitled Guide to Spectacular Golf.

During the spring of 2000, VCM determined that more information regarding the profile, activities and patterns of Non-Resident (NR) golfers would be beneficial to the marketing planning process. Therefore it was determined that an on-site (golf course) survey of NR golfers golfing in the region during the spring and summer should be conducted.

TREC International Inc. was contracted by VCM to conduct a survey of NR golfers during the period from June through the end of August 2000. The primary purpose of the survey was to develop an overall profile of golfers visiting VCM from outside the tourism region, i.e. "Non-Resident golfers".

Nine golf courses from VCM Tourism Region participated in the survey. The overall findings are presented in the Main Report.

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