SPI & Times Newspapers: Winter Getaways

VCM is coordinating a new Seattle Post Intelligencer & Seattle Times program! Partners will be able to purchase formatted ads within the VCM banner ad which will run on October 23 and November 13th in the special Ski & Snowboard issue of the Seattle Times "Northwest Weekend" and the Seattle Post Intelligencer "Getaways" section.

Formatted ads include: company name, logo, 20 word description, rate in US dollars, website or address, and phone number.

Dates:
October 23: Seattle Post Intelligencer, Getaways
November 13: Seattle Times, Northwest Weekend

VCM Partner Rates:
Formatted ad: $162 + gst

To Book your space in this program click on the Ad Space Booking Form Below. The form must be signed and faxed to 604-739-0153 to reserve ad space.

Seattle Times & Seattle Post Intelligencer:
Daily Circulation: 350,341
Daily Readership: 817,000

Northwest Weekend issues in the Seattle PI & Times:
Women, college grads, homeowners, high-income households ... target them all with The Seattle Times Northwest Weekend and the Seattle Post-Intelligencer Getaways. Active readers use these as guides for planning their outdoor recreational activities every Thursday. Northwest Weekend’s regular features include Best Bets for getting out and having fun, plus regular stories by Ron Judd in his weekly column “Trail Mix.” Getaways’ regular features include “Hike of the Week,” by Karen Sykes, as well as the popular “Short Trips” column by Hilda Anderson.

NW Weekend and Getaways
• Reader-friendly tabloid format
• A weekend guide with a long shelf life
• Special themed annual issues

Northwest Weekend and Getaways Readership Profile:
Northwest Weekend/ Getaways Weekday Readers

Gender
Male 43%
Female 57%

Age
18 – 34 19%
35 – 54 40%
55 or older 41%

Children in Household
Under 17 29%

Average Age 50.7

Education
H.S. grad or less 18%
Some college 39%
College grad (4 yrs.) 30%
Post grad work/degree 13%

Home Ownership
Own 75%
Rent or other 25%

Household Income
$100,000 or more 27%
$75,000 – $99,999 21%
$50,000 – $74,999 24%
Less than $50,000 28%
Average $76,300

Occupation
White collar 52%
Prof/Mgr/Tech 32%
Blue collar 14

Western Canada issues of Getaway in the Seattle PI & Times:
Target the more than 1.3 million Western Washington adults who've traveled to Canada in the past three years when you advertise in our four seasonal issues of Getaways: Western Canada. These special issues feature the best of British Columbia, including gorgeous destinations and fun outdoor activities for every season. Each time you advertise in Getaways, you'll reach more than 400,000 readers of the weekday Seattle PI. And when you add Northwest Weekend in The Seattle Times to your schedule, you'll more than double your reach.

Questions?

Rebecca Vossepoel
Manager, Marketing - Outdoor Experiences

Vancouver, Coast & Mountains Tourism Region
Suite 600, 210 West Broadway
Vancouver, BC V5Y 3W2
 
Direct: 604-484-5362
Toll Free: 1-800-667-3306
Fax: 604-739-0153
Email: rebecca@vcmbc.com
Website: www.vcmbc.com

Please Note:  Most Vancouver, Coast & Mountains programs have limited advertising space available, and many fill up well before the deadline.  Programs are sold on a first come first served basis, with space being reserved by a signed contract only.