The Outdoor Adventure Guide is the fulfillment piece for the new TBC Outdoor Campaign which is spending over $1 million per year against this growing market. Organized by activity from sea kayaking to salmon fishing, downhill skiing to houseboat cruises, including day trips, circle tours, maps and more. Ads are not grouped together - ads are positioned throughout guide according to activity.

VCM Partner Rates:
1/9 = $712 (formatted ads) + gst
1/6 = $1,120 + gst
1/3 = $2,156 + gst

To Book your space in this program click on the Ad Space Booking Form Below. The form must be signed and faxed to 604-739-0153 to reserve ad space.

Publication Print Date: December 2008

OUTDOOR ADVENTURE GUIDE USERS
■ Primarily adults 25-54 with a higher income and education
■ Travel in couples or in groups
■ Average stay of 6+ nights

DISTRIBUTION:
DISPLAY RACKS IN SPORTS STORES (April through August):
■ Washington
■ Oregon
■ Northern California

FULFILLMENT: The Outdoor Adventure Guide is provided to people who request information through the following sources:
■ HelloBC.com website
■ 1-800 HELLO BC® toll-free information line
■ 130 Visitor Centres and Tourist/Visitor Information Booths throughout BC

The Outdoor Adventure Guide is also distributed to Accommodation Properties, Canadian Consulates, Chambers of Commerce outside BC, Travel Agents, Auto Clubs, Regional Tourism Offices and Provincial Government Offices.

CIRCULATION » 160,000
CANADA ….. 56%
UNITED STATES ….. 38%
OVERSEAS ….. 6%

PRINTING PROCESS: Web Offset
SCREEN: 150 lines per inch
BINDING METHOD: Saddle-stitched
DIGITAL AD MATERIAL: All ads must be supplied in a digital format that meets Canada Wide’s specifications for electronic output. Files created in QuarkXPress, Adobe Illustrator, Adobe Photoshop and Adobe InDesign are accepted. Macintosh format is preferred. Digital files in colour must be accompanied by a colour match proof, while B&W files must include a laser proof. Canada Wide will accept no responsibility for content or colour accuracy where no proof has been supplied. Files are accepted on CD and DVD. Files are also accepted by email or by Canada Wide’s online file transfer system. Call our Production Department for more information and for a detailed Print Media Specifications sheet. Send material to 4th Floor, 4180 Lougheed Highway, Burnaby, BC V5C 6A7

Questions?

Gillian Trainor
Canada Wide Media Inc
Direct: 604-205-1716
Email: gtrainor@canadawide.com

Rebecca Vossepoel
Manager, Marketing - Outdoor Experiences
Vancouver, Coast & Mountains Tourism Region
Suite 600, 210 West Broadway
Vancouver, BC V5Y 3W2
 
Direct: 604-484-5362
Toll Free: 1-800-667-3306
Fax: 604-739-0153
Email: rebecca@vcmbc.com
Website: www.vcmbc.com