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VCM
Partners Extranet
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In this issue:
Fall Road Shows
Media Report
New Product Bulletin
What's Your Vision For The Tourism Industry
In BC?
Federal program cuts a slap in the face to Canadian tourism
U.S. delays passport requirement
How is Travel Booked?
Emerging Markets
2006 Active Member Survey - Key Findings
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Fall Road Show
Vancouver, Coast & Mountains is deep into the planning of
our marketing tactics for the year from April 1, 2007 to March
31, 2008 and, as always, we appreciate the guidance that we have
received from many of our industry partners and our Board of Directors.
Now it’s time to share our collective ideas! Our Fall Road
Show this year takes us to:
Whistler and Lillooet - Monday, October 30
Harrison Hot Springs and Langley - Tuesday, October 31
Surrey and North Vancouver - Wednesday, November 1
Sechelt and Powell River - Thursday, November 2
Click here to register and for complete details.
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What's Your Vision For The Tourism Industry In
BC?
COTA , in partnership with the BC Ministry of Tourism,
Sport, and the Arts and Western Economic Diversification (Canada),
is calling for stakeholder input into a visioning exercise on the
future of tourism in BC. As such, COTA has released a tourism industry
discussion paper and workbook.
The discussion paper is the result of the first stage
of this industry-driven, two year project entitled Foresight; Shaping
and Sustaining a Vision for Tourism in British Columbia.
Within the document COTA and partners review the
latest economic, environmental and social research as well as the
results of hundreds of consultations. It identifies top issues
and trends that will affect the future success of the tourism industry
in BC.
Read
more...
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Media Report
From April to September 2005, Vancouver, Coast & Mountains
hosted 12 media on press trips around the region. This year,
during the same time frame, we have hosted 29 different media around
the
region – and that’s not even counting our upcoming
busy month of October. We are pleased to see such an increase
in media attention for the region, and we couldn’t do it
without the terrific help of our tourism partners. Click
here for a list of recent press trips.
Media Opportunity
Please do not forget to let us know about your unique and different
stories. Travel media are always looking for something that
has never been written about before, so if you have something special
to tell us about, please make sure you keep your eyes open
for the next call for Story Starter submissions. Look for an email
from Amanda on October 17! If you have any questions about
Story Starters and how to submit, feel free to contact Jennifer at
604- 637-9046 or Amanda at 604-484-5361.
Calling all Christmas tales! We are actively collecting all things
Christmas related! If you have Christmas events planned, please
click here to download the Christmas story form. Send these as
soon as possible to Jennifer at jennifer@vcmbc.com.
Editorial
Our media relations team has also been actively scouring every
publication we get our hands on for editorial on our region.
We receive clippings from Tourism BC on a regular basis and
do our best to monitor press coverage of the region. You
may have recently received an article from us that features your
product. Our media relations team is keen to let you know when
you have been written about, and we look forward to keeping these
articles coming out to our tourism partners. Click
here to view some of the recent articles on our region, and
do not hesitate to send any articles you may come across our
way!
Upcoming media shows
Society of American Travel Writers (SATW) – Santiago, Chile
October 17 – 27, 2006
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New Product Bulletin
Let us know what you have happening that’s NEW! Throughout
the year, Tourism British Columbia and Vancouver, Coast & Mountains
send out a "New Product Bulletin" to domestic and international
tour operators, in order to highlight new product in the province.
New packages, new tours, new marketing partners, changes to existing
properties – if it’s new, we want you to be included!
The next Bulletin is going out in November and the deadline for
inclusion is Oct 13th 2006.
Submissions must EXACTLY follow the Tourism BC form guidelines
which can be downloaded here: http://www.vcmbc.com/page.cfm/8533.
Partial submissions will not be accepted.
Send all forms (or questions!), to Jason Knibbs, Sales Manager – Tour & Travel
at jason@vcmbc.com
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Federal
program cuts a slap in the face to Canadian tourism
OTTAWA, September 26, 2006-Unanticipated federal
program cuts announced yesterday are a slap in the face to the
Canadian tourism industry, says the group representing the interests
of Canada's 200,000-plus tourism-related businesses.
" The cuts threaten the well-being of small and medium-sized enterprises
in every province and territory-and the livelihood of 1.6 million Canadians," said
Randy Williams, President and CEO of the Tourism Industry Association of Canada
(TIAC). "And they don't even meet the government's own spending test in
terms of effectiveness, results and value for money."
That is because measures to support tourism are an investment, not an expense,
he noted, pointing out that they pay off exponentially in terms of increased
tax revenues. Tourism-generated tax revenues total an estimated $15.3 billion
a year, including a federal share of $7.7 billion.
Read
more ...
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U.S. delays passport requirement
WASHINGTON - Canada has scored a potentially significant victory
in its efforts to delay new U.S. travel rules that threaten major
disruptions in tourism and cross-border commerce.
Negotiators from
the House of Representatives and Senate late Monday agreed to
delay, until June 1, 2009, a Bush administration
requirement for all Canadian travellers to carry a passport or
alternative security-enhanced identification document when entering
the United States across land borders.
The proposed delay is included in a $34.8 billion US homeland
security appropriations bill that is now headed for a final vote
before the House of Representatives and Senate adjourns for the
fall, likely later this week.
Read more ...
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How is Travel Booked?
Travel research and strategy firm PhoCusWright Inc. found that
almost 40 percent of all types of travel purchased in Europe will
be booked online by the end of 2008.
The findings are part of a major study conducted by PhoCusWright
across five major European markets in summer 2006. The PhoCusWright
study revealed that transaction volume will more than double the
proportion of 2005, according to preliminary findings to be presented
at The PhoCusWright Travel Conference, 25-27 September 2006, Hôtel
Le Plaza, Brussels, Belgium.
Read more ...
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Emerging Markets
There is a growing thought that countries like Canada can no longer
depend on their traditional markets. Seasoned travellers from markets
such as the U.S. and Germany have many new options for their travel
budget, and are being exposed to marketing from many emerging destinations.
So, what new possibilities exist for Canada? Consider this option:
Middle East travel and tourism is expected to generate US$147.6
billion worth of economic activity (total demand) in 2006, growing
to US$279.4 billion by 2016. Of this, the outbound market is estimated
to be worth US$42 billion in 2006 growing to almost US$93 billion
in 10 years.
Participants in the PATA Travel Mart 2006 Middle East Outbound
luncheon workshop learned this today (September 14) at AsiaWorld-Expo
in Hong Kong.
Read more ...
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2006 Active Member Survey - Key Findings
The 2006 Active Member Survey was conducted in March of this year.
The goal of this year's survey was to update industry statistics
regarding commerce levels and top destinations for student and
youth travel.
Click here for the key findings.
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Your feedback is most
welcome on any subject – please e-mail kevan@vcmbc.com. |
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