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VCM
Partners Extranet
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In this issue:
Fall Road Shows
Kevan Ridgway Reflects on the Bigger Game Workshop
Newest Release out on Video!
2008: Honouring the Fraser River, and its Peoples
Consumer Shows
Travel Trade: Familiarization Tours De-mystified
Student & Youth Travel Update
Welcome to our newest Board Members!
Changes affecting duty free goods on aircraft
IIPT Partner Launches World Peace Passport
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Fall Road Shows
Vancouver, Coast & Mountains is deep into the planning of
our marketing tactics for the year from April 1, 2007 to March
31, 2008 and, as always, we appreciate the guidance that we have
received from many of our industry partners and our Board of Directors.
Now it’s time to share our collective ideas! Our fall road
show this year takes us to:
Whistler and Lillooet - Monday, October 30
Harrison Hot Springs and Langley - Tuesday, October 31
Surrey and North Vancouver - Wednesday, November 1
Sechelt and Powell River - Thursday, November 2
Watch for more details soon!
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Kevan Ridgway Reflects on the Bigger Game Workshop
There are certain times in our lives, I believe, that are defining
moments; times when we can choose to take one path or another.
We’re very aware of them, and sometimes don’t know
how to act, or re-act. I’ve heard extraordinary moments described
as “mountain top experiences”; lesser ones as “valley
experiences”. Most of us would prefer the first experience,
but it takes knowledge of the valleys to be truly able to appreciate
the mountain tops.
I would describe my time with the Bigger Game, and it continues
to this day, as one of those mountain top experiences …..
and it lasted the whole two days! It included some times of deep
personal introspection, aided by the presence of great leaders
like Deborah Colman, and by insightful, committed other participants
who were true inspirations in the search for what a Bigger Game
might mean to me.
I would encourage you to consider this workshop to gain awareness
of the best use of “you”; identify what compels you
to create positive change in “your” world; learn to
remove the obstacles that keep you from living a brave and fulfilling
life; and leave with tools for staying in action as a leader and
human being.
To register, please contact Amanda at amanda@vcmbc.com; or for
information, please speak with Kevan at 604-638-6930.
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Newest Release out on Video!
Watch out for another crazy Brit in your neighbourhood! Simon
Ratcliffe of DirectAd and his crew will be out and about over
the next three years to shoot footage of oru region for multiple
uses. Initially needed for media relations purposes, more promotional
opportunities emerged during our discussions with Simon.
As a result, you will soon be able to see his work incorporated
into www.vcmbc.com, or stop by the Vancouver Lookout at Harbour
Centre or IMAX for other viewings. Simon has completed work for
the Vancouver Attractions Group in the past, and is now completing
projects assigned by Mary Ann and Jennifer for Vancouver, Coast & Mountains.
If you are considering video for your own community or business,
please speak with Simon at 604-915-9762 or email him at simon@directadmedia.com.
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2008: Honouring the Fraser River, and its Peoples
Many of you may know that 2008 is the 150th birthday for the Province
of British Columbia, but do you also know that the year marks the
200th anniversary of Simon Fraser’s journey along the Fraser
River?
In partnership with the Cariboo Chilcotin Coast Tourism Association
and Northern BC Tourism Association, Vancouver, Coast & Mountains
is exploring possibilities to maximize visitation for this event.
Beyond 2008, we’re very interested in creating legacies that
will increase travel through the Fraser Canyon and turn back the
clock on the devastation caused to this area of by the construction
of the Coquihalla Highway.
Lytton hosted the first meeting of the interested parties, many
of whom now share their ideas on CONNECT, our new online communications
tool that lets you comment when you want to.
If you are interested in more information on this project (or
on CONNECT), please contact Kevan at 604-638-6930, or kevan@vcmbc.com
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Consumer Shows
With Vancouver, Coast & Mountains’ ongoing
resolve to maximize our impact on consumer travel choices, we have
extensively reviewed our consumer show program. Tourism BC’s
research of consumer shows has been very helpful in our evaluation,
as it confirms the importance of consumer shows as a key component
of our marketing tactics.
We will be showcasing our new, full 10 x 20 booth
at all shows, except for the golf shows, which will be represented
by a specialized golf booth. Our booth will be fully staffed by
knowledgeable VCM staff and assisted, where appropriate, by community
and/or business partners. Individual partner booths will still
be available in select shows.
Extended shows in next year’s line up include:
the Vancouver International Auto Show (in partnership this year
with Tourism Vancouver Island); the Calgary Stampede; and, new
for 2007, the Seattle Boat Show.
We will be expanding our presence at certain consumer
shows in key markets to include media activities and trade activities,
led by Jennifer and Jason.
Stay tuned - more details (including partnered
booths) will follow soon!
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Travel Trade: Familiarization Tours De-mystified
We all know that many of you have participated in
one of our “Fam Tours” (and we thank you for your support!),
while others have heard about them but are not exactly certain
what they are or what they could mean to you.
What is a Fam Tour?
The Description:
A Familiarization Tour ("Fam Tour") is basically a complimentary
or reduced-rate travel program for people associated with the travel industry,
designed to acquaint participants with specific destinations and to stimulate
the sale of travel. The target participants are traditionally tour operators,
travel agents, travel planners, meeting and convention planners and trade show
managers, or other travel buyers. Familiarization tours are also offered to
journalists as research trips for the purpose of cultivating media coverage
of specific travel products or destinations – often referred to as “press
trips”.
Read the rest of the article ...
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Student & Youth
Travel Update
Despite the challenges of the U.S. border issue,
we continue to have faith in the Student and Youth market. Kevan
will be at SYTA’s North American marketplace in Boston from
September 7 - 12, and will participate in a Team Canada hosted
event. During the marketplace, plans will be developed with Tourism
Whistler and other partners for the upcoming SYTA event in 2007.
In November, Kevan will be a guest speaker at the
10th Annual International Education Conference in Toronto, and
a participant in partnership with Hostelling International at the
9th Annual Agent Fair.
Please watch for other exciting news about the student & youth
travel market.
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Welcome to our newest Board Members!
Irene Sturzenegger, Chair of our
Board, is pleased to welcome Randy Loor (Hyak Wilderness Adventures)
and
David MacKenzie (Pemberton
Valley Lodge) to the Board of Vancouver, Coast & Mountains
Tourism Region. We all look forward to their guidance on the
future initiatives for the region.
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Changes affecting duty free goods on
aircraft
As of 03:00 hours E.D.T. on Saturday, August 19, 2006 the sale
of liquids, gels and aerosols at duty free stores at Canadian airports
is being restored for passengers travelling on most international
flights, with some restrictions.
Read the rest of the article ...
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IIPT Partner Launches World Peace Passport
Peace. It's an attitude. That's the message
that emanated from Hilton Head Island Beach & Tennis Resort
on August 7th as World Peace Passport was launched by IIPT
Coalition Partner American
Hospitality Academy.
Read the rest of the article ...
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Your feedback is most
welcome on any subject – please e-mail kevan@vcmbc.com. |
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