Current Marketing Opportunities

Upcoming Marketing Opportunities

VCM
Partners Extranet

 

In this issue:

CONNECT with Vancouver, Coast & Mountains
2010 Legacies Now Luncheon & Tour
Reminder: 2007 Vancouver, Coast & Mountains Travel Guide
Trade Report
Why didn’t the chicken cross the road? Because he thought he needed a passport.
Free Internet Marketing Tool
Abbotsford Airshow 2007


CONNECT with Vancouver, Coast & Mountains

VCM is pleased to introduce the newest member of our team … CONNECT! CONNECT is a facilitator who will enable the staff to reach out to tourism and marketing partners for input and guidance. OK, so CONNECT isn’t an actual person, but it is doing the work of a team of people!

CONNECT is essentially a virtual office. It’s on-line area that will enable Vancouver, Coast & Mountains to keep the staff connected to partners by creating secure community areas where they can share links, files and discussion forums. Now, don't let these technical words frighten you. Using CONNECT is so basic and easy you will wonder how we lived without it. These online community areas will allow groups to engage in “any-time” online discussions. Over the next month, VCM staff will be inviting groups of carefully selected partners to participate in CONNECT Advisory groups. The groups will be focused on different areas including co-op marketing, e-strategies, travel trade, media relations and golf, where participants will be asked to provide feedback and guidance in the creation of our 2007/2008 Marketing Plan. Each advisory group can be divided into different topics, thus allowing staff (and partners) to create discussion forums around particular subjects. Participants will be able to add new and reply to existing discussion threads, and upload or download files for viewing and/or discussion. There’s even a Live Meeting utility for conducting on-line meetings that we will likely use in the future!

Benefits:

  • Offers marketing partners a chance to express their ideas & concerns.
  • Connecting staff with partners to create a strong organizational network
  • Provides a secure discussion area that is available 24/7 for you to use at your convenience
  • Marketing plan feedback; program suggestions.
  • Decreases the number of face-to-face meetings required
  • Contributes to the generation of new ideas and maintains valuable contacts
  • Offers you access to relevant, useful information

If you would like to participate in one of the groups, please contact Mary Ann Bell and she'll "connect" you with the leader of appropriate group!


2010 Legacies Now Luncheon & Tour

The 2010 Legacies Now Tour presented by Bell is coming to Richmond from Thursday, August 31st through Monday, September 4th.

The exhibit's opening ceremony will be on Thursday August 31st at 11:00AM at Richmond Centre. The displays will inspire citizens to learn more about the legacies leading up to and beyond 2010. For more information, visit the 2010 Legacies Now website located at www.2010legaciesnow.com.

Following the launch of the event, Tourism Richmond in partnership with the Richmond Chamber of Commerce, City of Richmond and Richmond Spirit of BC, will be hosting a luncheon with guest speakers the Honourable Stan Hagen, Minister of Tourism, Sports & the Arts and Madleine Rab, General Manager, Business Development and Olympics - Bell Canada.

Where: Best Western Richmond Inn - 7551 Westminster Hwy
Tickets: $30.00 (Inc GST) for both members and guests.
Time: 11:45am - 1:30pm

To register for this event, please fill out the registration form found here and fax back to the Richmond Chamber of Commerc's office at 604-278-2972, or sign up online at www.richmondchamber.ca


Reminder: 2007 Vancouver, Coast & Mountains Travel Guide
***Advertising Deadlines approaching!***


As the summer season begins to wind down, now is the time to ensure you have all of your advertising plans in place for 2007! There is still time to participate in the 2007 Vancouver, Coast & Mountains Travel Guide - one of the most visitor requested British Columbia Travel Guides!

Click here to read more


Trade Report

New and Improved Travel Trade Centre

Phase 1 has been completed on the revamped Travel Trade Centre of www.vcmbc.com. Along with an overall design change, the layout has been designed to provide the trade with easier access to the information they require to learn and make decisions about our region.

As part of the upgraded and expanded section, Phase 2 will include opportunities for marketing partners to purchase space on the Experiences page. Watch your inbox for the details and rate information coming soon.

To view the site, go to: www.vcmbc.com/traveltrade or contact Jason Knibbs - Sales Manager, Travel Trade: jason@vcmbc.com for further information.


Motorcycle Touring Ideas Needed

In response to a request from an Australian Tour Operator, we are considering developing a “motorcycle touring” itinerary specifically for the Trade. The itinerary will include all destination areas and be focused on off the beaten path routes for the visiting motorcyclist. We are looking for accommodations, restaurants, points of interest and events that would be appropriate for this market. If you currently cater to the motorcycle enthusiast, would like to reach this market or have some ideas about routing in your area, we would love to hear from you. Please contact Jason Knibbs- Sales Manager, Travel Trade: jason@vcmbc.com


Why didn’t the chicken cross the road?
Because he thought he needed a passport.

Travel requirements for cross-border trips between Canada and the U.S. are not well understood.

As the political rhetoric regarding Canada-U.S. border security continues to escalate, there is considerable confusion on both sides of the border regarding the identification required to travel to the other country. Currently, about three-in-ten of those on either side of the Canada-U.S. border mistakenly believe that they must present a valid passport. While drivers’ licenses and birth certificates are currently acceptable forms of ID, 32% of Americans and 29% of Canadians believe that a passport is required for travel across the border. In the U. S., another 24% indicate that they are not sure what is required, suggesting that more than one-half of Americans do not have a clear understanding of what is required to visit Canada.

In the U.S., the misconception that a passport is required is surprisingly high, even among those who have recently travelled to Canada. A full one third (35%) of Americans who have travelled to Canada for an overnight pleasure trip within the past two years believe that a passport is currently required.

Click here to download report summary

Source: TIAC Report Summary – TNS Canadian Facts


Free Internet Marketing Tool

Get Your Coupons on Google Maps
August 15, 2006 Edition of Internetnews.com
By Nicholas Carlson

Everybody wants a piece of the Sunday papers.

While Craigslist takes on the classifieds, Google (Quote, Chart) today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages.

Local businesses that want to add their own coupons to Google Maps can do so for free in Google's Local Business Center, according to a statement. There they can also add and update their business listings for Google Local.

Click here to keep reading


Abbotsford Airshow 2007

Many of the Vancouver, Coast & Mountains staff had the opportunity to check out the Abbotsford Airshow which ran from August 11 – 13, 2006. It was a fabulous show and we extend our warmest thanks to everyone at Tourism Abbotsford for their warm hospitality!


Your feedback is most welcome on any subject – please e-mail kevan@vcmbc.com.

If you are interested in receiving more information about Vancouver, Coast & Mountains Tourism,
please visit our website or send us an e-mail.

Go here if you would prefer to no longer receive this e-news :: Questions 1-800-667-3306

Vancouver, Coast & Mountains Tourism Region :: 250 - 1508 West 2nd Avenue :: Vancouver
British Columbia :: Canada :: V6J 1H2 :: 604.739.9011 :: info@vcmbc.com