Current Marketing Opportunities

Upcoming Marketing Opportunities

VCM
Partners Extranet

 

In this issue:

Small Business Check-Up: Find Out How You Are Doing
Who do you want to win?
Travel Trade Reminder - SYTA Conference
The Latest in Community Tourism Foundations
Age does matter
The Bigger Game

.Travel registry unveils new corporate web site
What Vacation?
Need an intern?



Small Business Check-Up: Find Out How You Are Doing

Do you want to know how your business is doing compared to others in your sector? Do you want a free tool to help develop action plans? Check out the Small Business Check-Up.

The Leadership and Management Development Council of British Columbia (LMDC) has developed the Small Business Check-Up, with funding support provided by Western Economic Diversification Canada and the Ministry of Small Business and Revenue.

The Small Business Check-Up involves a simple, four-step process:

  • Complete the free online questionnaire
  • Compare your responses with other small businesses in BC
  • Identify opportunities for improvement
  • Prepare or update your action plan

Visit The Leadership and Management Development Council of British Columbia to access this free tool.

From the go2 website: www.go2hr.ca


Who do you want to win?

August 21st is the deadline for nominations for the 2006 National Awards for Tourism Excellence. What organization or person would you like to see recognized for outstanding achievement?

Be sure to go online at:
http://tiac.issi.net/TEAM/Admin/Main/Link/Redirect.asp?la=35|10324.2|3hq8qyc6 and nominate before the deadline. And don't forget to look within your own organization for worthy campaigns, individuals and accomplishments!

Finalists for past provincial tourism award programs are excellent candidates for the National Awards for Tourism Excellence.


Travel Trade Reminder
SYTA CONFERENCE - September 8-12, 2006

In advance of this upcoming conference, we at Vancouver, Coast & Mountains will be updating our current student and youth sales literature. If you are a hotel, attraction, restaurant, cultural institution or activity/adventure supplier who is interested in reaching this market, please contact Jason Knibbs, Tour & Travel Manager - Jason@vcmbc.com - before the end of August.

We are especially in need of:

  • Venues with opportunities to host student music groups for performances (both those that can supply A/V and venues that do not need microphones)
  • Options for student evening activities.

All interested partners must be "student friendly" and prepared to handle the unique needs of this market.

To learn more about any of the above subjects or to discuss any aspect of the Travel Trade Market, please feel free to contact Jason Knibbs, Tour & Travel Manager at jason@vcmbc.com or 604-484-5363.


The Latest in Community Tourism Foundations

Congratulations to West Vancouver, New Westminster and Burnaby! These three communities were recently accepted to participate in the Community Tourism Foundations program through Tourism British Columbia. Community Tourism Foundations is available to assist communities at their individual stage of development and enhance their marketing activities in order to attract more visitors to the Vancouver, Coast & Mountains Tourism Region. TBC provides paid facilitators to work with communities on a customized basis to identify the community’s needs and to create and execute an action plan.

In addition, Harrison, Kent, Squamish, Langley, Bowen Island, White Rock and the Sunshine Coast have been working on developing tourism as part of the Community Tourism Foundations program. These communities are working with a facilitator on various areas of their tourism development, including creating marketing plans, determining sustainable funding options, creating marketing organizations and other activities that have been determined by the community tourism stakeholders.

Once communities participate in the development side of this program there is an opportunity to receive partnered marketing dollars through Vancouver, Coast & Mountains Tourism Region. For more information on the Community Tourism Foundations Marketing program and its new guidelines, please click here.

If you have any questions about Community Tourism Foundations, contact Shawna Leung at 604-484-5360 or shawna@vcmbc.com.



Age does matter
By Hazel Heyer l Special to eTN (eTurbo News)

Demographics will be one of the most important factors affecting the shape of tourism in the medium to long-term. However, booming population growth across much of the developing world combined with an aging population in the world’s major developed economies will raise a few issues.

As tourism moves its demographic focus from population explosion to population redistribution, it will see the impact of “greying” populations throughout the world, a labor force peaking in many areas and a rising number of children in only two regions: North America and Africa, according to Jacob Kirkegaard, Research Associate at the Institute for International Economies.

Economic impact of demographics is relevant to tourism as it zooms in closer to the inflection point of stagnation. The share of youth population in Asia has already evolved almost close to stagnation.
Kirkegaard said, “The number of children globally is heading towards a real decline except for both North America and Africa (with an absolute rising number of children), World labor forces are peaking at about 20-40 age range, however there is a large regional disparity across the world. On the global front, the number of elderly in the world is simply about to explode- an issue that exists in Europe, the United States and obviously, Asia (in terms of absolute increase).”

Click here for the rest of the story


The Bigger Game

Vancouver, Coast & Mountains is proud to offer our tourism partners this terrific leadership seminar opportunity!

October 16 & 17, 2006
The BIGGER GAME is a revolutionary new system that addresses the need for citizen leaders in our organizations and communities. The BIGGER GAME is a model for personal growth, leadership development, and social change that proclaims that everyone is a leader; that everyone has something extremely valuable to contribute towards creating a better world in which to live.

By the end of the program, which includes the 2-day workshop, two 1-hour follow-up conference calls, and a series of motivational e-mails, you may or may not have defined the name of your next Bigger Game but you will have the tools to define your Bigger Game by knowing how to PLAY and STAY in the GAME!

Dates: Monday October 16 and Tuesday October 17, 2006
Times: 9am - 6pm daily
Location: The Blue Horizon Hotel -1225 Robson Street, Vancouver, BC V6E 1C3

Registration:
Early Bird: $642 including GST up until September 5, 2006
Full Registration: $749 including GST after September 5, 2006
Register with Your Partner (either business or personal), you and your partner will each receive $100 off the FULL course fee.

To Register Contact:
Vancouver, Coast & Mountains Tourism Region
Amanda Haines at 604-484-5361 or amanda@vcmbc.com


.Travel registry unveils new corporate web site

Tralliance Corporation has unveiled a new look web site - www.travel.travel - to make it easier for travel and tourism companies to get the information they need to acquire .travel domain names. According to Edward Cespedes, CEO of Tralliance Corporation : "With more and more travel entities requesting .travel domain names, we had a need to expedite the process, and one way to do that was to improve our web presence and online tools. The new website makes it simpler for our travel partners to find the information they need to complete the authentication and registration processes and to secure .travel domain names."

The site now features clearer access points with highly visible page links, faster navigation tools and more direct hyperlinks to relevant .travel partner web pages and information. Travel entities visiting the site are now just a click away from pertinent .travel information and resources, including authentication and registration procedures, frequently asked questions, important policies and the WhoIs database, allowing new registrants to review .travel names already in use.


What Vacation?
From the July issue newsletter of Yesawich, Pepperdine, Brown & Russell:

It's July, and the summer vacation season is in full swing. And by just about every measure, it will yield record numbers for the U.S. travel industry. Nevertheless, fully 29% of active leisure travelers in America tell us they are planning to "take fewer vacations" this year. There is much speculation as to why, including the price of gasoline at the pump and the turmoil in the Middle East. Yet when asked why they are planning to take fewer vacations, one out of four travelers cite "financial reasons" as the culprit. This comes as no surprise, given Americans’ voracious appetite for credit and the remarkable rise in installment debt observed over the previous 12 months.

Click here for more ...


Need an intern?

Vancouver, Coast & Mountains has received the contact information for a Multilingual Communications (English and Spanish) student from the University of Applied Science in Cologne, Germany. Sonja Steinigans is looking to acquire a four month internship in the tourism sector in Canada for 2007/2008. She has experience working with a one-man tour operator, and has also completed an apprenticeship at a German travel agency. If you are interested in this opportunity, please contact Sonja directly at:

Sonja Steinigans
Lützowstr. 35
50674 Cologne
Germany
email: sunnyways@web.de
phone: 011 49 221 9424474


Your feedback is most welcome on any subject – please e-mail kevan@vcmbc.com.

If you are interested in receiving more information about Vancouver, Coast & Mountains Tourism,
please visit our website or send us an e-mail.

Go here if you would prefer to no longer receive this e-news :: Questions 1-800-667-3306

Vancouver, Coast & Mountains Tourism Region :: 250 - 1508 West 2nd Avenue :: Vancouver
British Columbia :: Canada :: V6J 1H2 :: 604.739.9011 :: info@vcmbc.com