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January 17, 2011
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We've moved!
Suite 270, 1651 Commercial Drive
Vancouver, BC V5L 3Y3
Please update your records.
All phone & fax numbers remain the same.
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| A
New Year, and a new way of doing business |
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Well, maybe not so new, but definitely an expansion of our desire to engage more
partners in the programs and services that we offer based
on communication
with our business and community partners. You will see elsewhere
in this e-news the opportunity to participate in a webinar
about the Chinese resident market. This is the first in 2012
of a series of webinars that will provide a level of education
leading to a program and/or service that Vancouver, Coast & Mountains provides.
Others to follow over the next several
months include motorcycle touring, green tourism, family
travel, the GLBT market and market-specific webinars including
Alberta Washington. Each webinar will
be led
by someone with knowledge and expertise in the
field, with support from one of our staff.
Also, Jason will provide his second
trade webinar, having attended a number of shows in the fall
of 2011, and Andrea will coordinate a media relations webinar
after her spring shows.
There are other possibilities in the
research phase, e.g. LOHAS (lifestyles of health and sustainability).
We would welcome your ideas too. Please e-mail Kevan directly
at kevan@vcmbc.com. |
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| Increased
Air Access to British Columbia |
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In
efforts to promote increased air access to our province,
Rob Howard, MLA for Richmond Centre, met recently in
Ottawa with Federal counterparts. As he reported in
his December newsletter, the benefits of improved air
access, beyond the convenience of more flight choices
and more affordable fares, has been estimated to benefit
the Provincial economy by $800 Million. How can you help?
- Write
a letter to the Federal Government supporting enhanced
air access.
- Share your air travel concerns via
Facebook
- ‘Open Skies 4 Canada’
- Arrange for a representative to come and discuss air access issues with your
group and/or association.
- Use your networks and/or newsletters to
promote the benefits of more international
traffic.
- Let your MP know of your support for
enhanced air access.
For more information please visit Rob Howard's website.
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| VCM
Webinar - Marketing to BC's Chinese Residents |
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| Join
Vancouver, Coast & Mountains
in this webinar led by Alisa Choi Darcy from Quote
End Quote Cross-Cultural Strategy. Alisa will speak
about marketing
to the BC Chinese Resident to encourage resident
Chinese consumers to visit and explore our region
so that they
can influence their visiting friends and family from
China. The webinar is on Tuesday, January 24th from 2pm - 3pm. Click here to register for the webinar. For more information please contact Cynthia Wildman at cynthia@vcmbc.com or 604-638-6931.
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| Introducing
Crystal Solberg - Project Coordinator |
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Crystal
Solberg is very excited to be joining Vancouver,
Coast & Mountains as the Marketing Project Coordinator. Crystal completed her Bachelor's
Degree in Tourism Management with a concentration in
Entrepreneurship and Marketing at Thompson Rivers University
and comes to Vancouver, Coast & Mountains after previously working at the Ramada Inn and Conference Centre in
Abbotsford.
Outside
of work, Crystal loves to spend time exploring British
Columbia and is always
looking for reasons to take road trips! She likes
to get her heart rate going with activities such
as white
water rafting and zip lining, but she also enjoys
more relaxing activities such as photography and
creating
her own jewelry.
Crystal
is looking forward to working with the Vancouver,
Coast & Mountains
staff and partners. She can be reached at crystal@vcmbc.com or 604-484-5362.
Please join us in welcoming Crystal to the Vancouver, Coast & Mountains team! |
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JERSEY BOYS Advance Sale Opportunity
for Vancouver, Coast & Mountains Tourism Partners |
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JERSEY BOYS, the winner of the 2006 Best Musical Tony Award®, the 2006 Grammy® Award for
Best Musical Show Album, the 2009 Olivier Award for Best
New Musical and the 2010 Helpmann Award for Best Musical
(Australia), will be at the Queen Elizabeth Theatre September 5 – 23, 2012. Vancouver, Coast & Mountains Tourism Partners can now purchase tickets before they go on sale to
the public February 4, 2012. To access your tickets today click here.
“It's
just too good to be true!” (Clive Barnes, New York Post)
Broadway's biggest success story takes you behind the music
of Frankie Valli & The Four Seasons, and, as The New York Times says, “the crowd goes wild!” Follow
the rags-to-rock-to-riches tale of four blue-collar kids
working their way from the streets of Newark to the heights
of stardom. They wrote their own songs, invented their
own sounds and sold 175 million records worldwide - all
before they were thirty. Featuring such hits as “Sherry,”
“Big Girls Don't Cry,” “Can't Take My Eyes Off You,” “Oh,
What a Night” and more.
Directed
by two-time Tony Award®-winner Des McAnuff, JERSEY BOYS
is written by Academy Award-winner Marshall Brickman and
Rick Elice, with music by Bob Gaudio, lyrics by Bob Crewe
and choreography by Canadian Sergio Trujillo.
JERSEY
BOYS is presented in Canada by Dancap Productions Inc.,
a Toronto based company dedicated to producing and presenting
the best of Broadway-style theatre in Canada.
To
buy your tickets today, click
here.
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Vancouver,
Coast & Mountains Media Update |
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2011
has been a great year for media activities at Vancouver,
Coast & Mountains. Through proactive and reactive efforts, Tourism BC and Vancouver,
Coast & Mountains have produced $8.2M in unpaid media coverage for the region. This
could only have been achieved with the great and valued
support from our partners. Some of the highlights have
been an Arts Crawl trip through the Sunshine Coast
from Langdale to Lund and a 2012 preview of Christmas
in Harrison Mills. Moving forward for the new year,
Andrea is looking for opportunities to work collaboratively
with communities on press trips and media initiatives.
So if you have a project idea you would like to see
turned into action you are encouraged to contact the
Vancouver, Coast & Mountains media department. VCM is dedicated to showing national and international
media that we are a four seasons destination with distinctly
unique activities and experiences, We are so fortunate
to have a beautiful backyard - so let's make 2012 the
year to show it off!
Andrea can be reached by email at: andrea@vcmbc.com or by phone at: 604-484-5361 |
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Aboriginal Tourism Conference - March 28 - 30, 2012 |
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For three days in March, at the Osoyoos Indian
Band’s spectacular Spirit Ridge Vineyard Resort &
Spa in Osoyoos - BC, delegates
from Aboriginal communities will meet with key decision makers from private sector
tourism companies to
discuss potential joint
ventures and
partnerships.
Lots of great deals
will emerge as a result of this Conference!
Conference Themes:
- Who is your Customer?
- Financing Tourism
projects
- Indigenous Tourism
success stories
- Marketing your product globally
- How to create successful tourism
products
For more information about the Aboriginal Tourism Conference please contact Geoff
Greenwell at 1-866-284-8322 or geoff@2ggroup.ca.
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| Tourism
Surrey is seeking a dynamic Marketing Specialist |
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Marketing Specialist will work in collaboration with
Tourism Surrey’s marketing partners and local tourism
stakeholders to implement various sales & marketing
programs. A web savvy marketer, you have a passion
for digital marketing and demonstrated experience managing
various social media platforms and implementing innovative
digital marketing programs. While Internet marketing
may be your passion, you are also a well-rounded individual
who understands how traditional marketing tactics fit
in our industry. For a more detailed job description
and requirements, please visit the website.
Deadline
to apply is January 24, 2012.
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| Feature
Marketing Opportunity - Sunset Inside Seattle |
Sunset Inside Seattle allows advertisers to reach 484,165 readers in Western
Washington. A lifestyle magazine promoting "How
To Live In The West", editorial themes include dining, arts and culture, shopping and design and
city vacations. With a circulation of 127,632 copies each issue, Sunset is
a companion that Seattle consumers know and trust. Join Vancouver, Coast & Mountains in a full colour spread in the April 2012 edition of Sunset Inside
Seattle. Participating partners will also receive inclusion within the reader
response section and on sunsetgetaways.com!
Click
here for more information on this program.
VCM Rate: From $2,025 + hst
Deadline: Friday, January 20, 2012 |
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