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October 12, 2011
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Federal
Tourism Strategy a Reality
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- excerpted from TIAC Talk - October 6, 2011
The
Federal Tourism Strategy is now a reality. Promised by Prime
Minister Stephen Harper in June of 2009 and on page 17 of
the Conservative Party's platform document in the most recent
election, the Strategy was launched by Minister Bernier on
October 6 in three announcements across the country.
"This whole-of-government approach to tourism will provide a new direction for
the federal government to work with the industry to help
spur tourism growth and create jobs," says David Goldstein,
President and CEO of TIAC. "The Strategy demonstrates that
the tourism sector is a priority economic sector for this
government."
TIAC looks forward to continuing to work with Minister Bernier, and all of the
officials at the departments and agencies in order to make
the FTS a success for TIAC members. The announcement of this
Strategy is one of a number of positive initiatives announced
in recent months, and demonstrates that momentum is building
for tourism in Ottawa. It also aligns with TIAC's stated
priorities for tourism growth of Marketing, Access and Product
(M.A.P.).
Among the 30 initiatives included in the Federal Tourism Strategy are:
- The creation of an Inter-departmental
Policy Group for Tourism
- Formalized tourism industry engagement
- Tourism Business website
- Tourism Research
- Tourism Annual Report
- Facilitating Ease of Access
- Increasing Awareness of Canada
- Encouraging Development and Investment in Tourism Assets and products
- Fostering an Adequate Supply of Human Resources
For
more information on the Federal Strategy, please visit http://www.tourism.gc.ca
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TIAC
Unveils Finalists for 2011 Canadian Tourism Awards
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| The
Tourism Industry Association of Canada, on October
12, announced the finalists for the 2011 Canadian
Tourism Awards, presented by The Toronto Star. Forty-three
finalists were named in 14 award categories, including
Cliffwalk at Capilano Suspension Bridge for Deloitte
Innovator of the Year, and Angel Destinations in
West Vancouver for the Traveller Experience Award.
The Canadian Tourism Awards were established in 2003 to recognize success, leadership
and innovation in Canada's tourism industry, and
to honour those people, places, organizations and
events that have gone above and beyond to offer superior
visitor experiences to travelers in Canada.
The Canadian Tourism Awards will be presented at
a gala dinner in Ottawa on November 24, 2011 at the
Chateau Laurier. Showcasing the nation's best tourism
products, services and experiences, the awards gala
has become an annual highlight of The Tourism Congress,
TIAC's annual convention.
For more information, please contact:
Kevin Desjardins
Vice-President, Strategy and Public Affairs,
Tourism Industry Association of Canada
kdesjardins@tiac.travel
(c) 613-240-7225
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Premier Clark to Address Tourism Industry at TIC |
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This year's BC Tourism Industry Conference (TIC) will include a keynote address
from the Premier of British Columbia, the Honourable Christy
Clark. The Premier is the chief architect of a bold Jobs
Plan for BC that includes a strategic focus on tourism, international
education and transportation. This will be the Premier's
first formal address to the tourism industry and emphasizes
her government's commitment to our sector.
We urge our partners and the industry at large to make every effort to attend
the conference and ensure we make a strong impression as a large, dynamic and
engaged sector.
In addition to Premier Clark's keynote luncheon address on October 25, Minister
Pat Bell and his team will provide an update from the Ministry of Jobs, Tourism
and Innovation on the morning of October 26. Minister Bell is a tireless champion
for strategic economic development for the province of British Columbia.
More Cabinet Ministers and dozens of MLAs will be in attendance at the conference
opening reception on October 24.
All this will be supported by an outstanding lineup of speakers, educational
sessions, and networking opportunities.
This year's conference is not to be missed.
To register for the conference please click here.
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VCM
Marketing Road Show
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| Vancouver,
Coast & Mountains Tourism Region staff is coming
to your community!
Join Kevan Ridgway, President & CEO and Cynthia Wildman, Manager, Consumer Marketing,
as they reveal the region's marketing tactics for
the year ahead.
Learn about exciting opportunities, network with fellow industry partners and
discover how to maximize your investment with Vancouver,
Coast & Mountains.
Sessions will be held in the following locations:
Tuesday, November 1 - Coast Hotel Chilliwack
Wednesday, November 2 - Pemberton Community Centre
Thursday, November 3 - Burnaby Village Museum
Tuesday, November 8 - Seaside Centre, Sechelt
Watch
your email for an official invitation!
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Media Report
As the rain washes away the final reminders of summer, the media relations department
at VCM switches gears from the summer frenzy to a time of
thoughtful, proactive initiatives. After attending GoMedia
Marketplace in September, Andrea has been in contact with
over 50 journalists from outlets such as CNN, Matador Networks,
National Geographic and The Korea Times. She is preparing
press trips for Winter 2012 and Summer 2013 to get some great
coverage throughout the region!
Currently,
a Travel Classics post-FAM is touring through the Sunshine
Coast and has been
through
the Sea to Sky Country earlier this week. Top North American
journalists are attending this FAM and is sure to garner
the region some great reviews.
As
one of Andrea’s upcoming initiatives, she is looking for
each community to provide
a ‘signature’
winter and summer experience. This information will go
into a VCM press kit to be distributed at upcoming media
events.
Your submissions can be an outdoor activity, a festival,
a cultural attraction – anything! Please make your submissions
before November 18th.
For more information about Vancouver, Coast & Mountains media activities please
contact Andrea at andrea@vcmbc.com or 604.484.5361.
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Workshop Opportunities
Worldhost® Customers with Disabilities
- October 21
Did you know that about 14.6% of the adult Canadian population is
considered to have one or more disabilities?
Want
to ensure your front line is equipped with the skills to
deliver
memorable experiences to your customers with disabilities?
Enroll yourself and your staff
in the next WorldHost Customers with
Disabilities workshop, Friday, October 21st at the Rosedale
on Robson Suite
Hotel in Vancouver and help raise the bar for customer service
in BC!
Click here for details or call Cathy Buerk @ (250)
356-2868.
Tourism Business Essentials - Online Reputation Management
Online Reputation Management explores the explosive popularity of social networking
and how it relates to the tourism industry. Online reputation
management is the process of monitoring, reporting and
reacting to online feedback and opinions about your business
and its products and services. 3 hour workshops with
Daniel E. Craig, author of the Tourism Business Essentials
Online Reputation Management guide, are available to
groups of 10 operators or more.
Tourism BC will cover the cost the of the facilitator, but requires the community/organization
to provide the venue and refreshments. If your organization
is interested in hosting a workshop please contact Shawna
Leung at 604-484-5360 or shawna@vcmbc.com to discuss
available dates.
Click here for more details about the Online Reputation Management Program.
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Industry
Accolades
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Village
of Pemberton wins UBCM honour
Congratulations
to the Village of Pemberton for taking home a Community
Excellence award for the newly-constructed One Mile
Lake Nature
Centre during the recent Union of British Columbia
Municpalities (UBCM) convention in Vancouver. "The Community
Excellence Awards recognizes ideas that rise above
challenges with vision, creativity and teamwork," said
awards chair Heath Slee. "This year's winners represent
a showcase of world-leading communities and ideas and
we're very pleased to be able to recognize their accomplishments."
Canada Place Wins International Award for Festival of the Year
Our congratulations go out to the team at Canada Place for being awarded the
International Festivals & Events (IFEA) Grand Pinnacle
Award for Canada Day at Canada Place 2011 presented by
Coast Capital Savings.
The International Festivals & Events Association hosts the annual Haas & Wilderson
Pinnacle Awards recognizing excellence in producing all
components of a festival or event. Canada Place was recognized
as an international stand out and was awarded the Grand
Pinnacle Award. Canada Place was also awarded the Gold
Pinnacle Award in the digital media category for
the Canada Day mobile app and social media outreach.
The
Canada Day at Canada Place website was awarded a Silver
Pinnacle Award.
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Feature
Marketing Opportunity -
2012 Outdoor Experiences
Guide
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| Targeting
outdoor adventurists looking to get active in the
Vancouver, Coast & Mountains region? The 2012 Outdoor
Experiences Guide is your trusted source for capturing
this market. Now in its fifth year of publication,
this well-received guide focuses on year-round outdoor
activities with informative editorial and engaging
photography designed to entice the reader. From hiking
and rafting to heli-skiing and skydiving, and all
activities in between, the Outdoor Experiences Guide
targets everyone from the soft adventurer to the
adrenaline pumping extremist.
The 2012 Outdoor Experiences Guide will be distributed to consumers, media
and trade reaching outdoor enthusaists, 25 - 60+,within
the markets of British Columbia, Washington and northern
California. Distribution includes Tourism BC Visitor
Centres, direct mail fulfillment, consumer shows,
and brochure racking at key locations in Washington
and Oregon. A virtual guide will also be available
for online viewing and downloading on hellobc.com
and vcmbc.com
Click here for a booking form and more information.
To book space in, and for more information about, the Outdoor Experiences Guide
please contact Simon Ratcliffe at 604.218.8675 or simon@jpsmediaworks.com.
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604 Pulse - ongoing deadline
WestJet Up! Inflight Magazine - deadline - October 14
Seattle
Times Nov/Dec - deadline - October 17
Digital
Guide November Deals - deadline - October
24
2012
Outdoor Experiences Guide - deadline - November 7
VCM
2012 Tear Off Map - deadline November 14
..........................
Current marketing opportunities are always available at www.vcmtourism.com. |
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US Tour 2011: Vancouver In Pictures, David Clayton, MCFC News
Top 10 Experiences in Vancouver (documentary), HEBTV - Entertainment Channel,
China
Golf Tour in BC, 17sports.net, China
Boys on the Mountain Side in Whistler, Jesse Kinos-Goodin, National Post
Desolation Sound Not Desolate At All, Dene Moore, Halifax Chronicle-Herald |
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Oct 24 - 26, 2011
BC Tourism Industry Conference
November 1, 2011
VCM Marketing Road Show
Coast Chilliwack Hotel
November 2, 2011
VCM Marketing Road Show
Pemberton Community Centre
November 3, 2011
VCM Marketing Road Show
Burnaby Village Museum
November 8, 2011
VCM Marketing Road Show Seaside Centre, Sechelt
June 19 - 21, 2012
VCM
Regional Tourism Leaders Forum & Annual General Meeting
.......................... Current & upcoming industry events
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