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Tourism
on the upswing?
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Was April 2011 the turn around month? Let's
hope so!
Recently
released stats from the Research, Planning & Evaluation team at the Ministry of Jobs, Tourism & Innovation show provincial occupancy up 1.1%, average daily room rate up 1.0%,
passengers at YVR up 0.5%. OK, they're not huge numbers,
but we have been watching for positive change, and, just
maybe,
this is the beginning. Anecdotal reports from operators in
our region suggest future bookings for this year and 2012
are higher than recent years. That's encouraging!
Within
the Vancouver, Coast & Mountains
region in April, hotel occupancy is up 2.2% in Vancouver,
2.7% in Whistler. The average rate is up 2.8% in Vancouver
too. Hopefully, these positive results
are duplicated throughout the region.
As
we enter into the summer season, our marketing strategies
highlight the reasons visitors
need to stay longer and enjoy the myriad of experience. Central
to all our activities is 604Pulse.com,
updated almost daily with things to see and do throughout
the region. "Farm to Table" continues to be a driver of visitation, notably in Mighty Fraser Valley with
their Circle Farm Tour and, more recently, Handpicked in
the Valley. Visitors love the arts, culture and heritage
in our region, and can spend days exploring the Sunshine
Coast artisans of the Coast Cultural Alliance. Outdoor enthusiasts
love to explore the Sea to Sky highway, all the way up to
Lillooet, and complete the Coast Mountain Circle Route down
the Mighty
Fraser Canyon.
In Metro Vancouver (where
visitors really should spend a night in every community!),
exploring the neighborhoods from North Vancouver to White
Rock, and from West Vancouver to the Tri-cities and Surrey
would certainly extend their stay by days!
So
when we look at the stats at the end of the summer,
let's hope we
see larger increases
than in April, our business owners have more money in their
bank accounts and our communities have generated more tax
income from visitors.
Enjoy your summer!
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Report
on Media Activities
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| June
has been a busy month for our newest addition Andrea
Visscher. In her first few weeks here she attended
a Tourism BC media dinner in Calgary to meet with
travel journalists from across the Rockies. The following
weekend she attended the Travel Blog Exchange Conference
(TBEX) held at the Vancouvr Convention Center. She
met bloggers from all across North America and participated
in
various
workshops including, 'How to Create the Perfect Pitch',
and 'ROI - Tools for Measuring Success'. Over 450
travel bloggers were in attendance. The two day event
also
included lectures from a number of guest speakers.
From Evelyn Hannon, of Journeywoman to Sean Keener from
BootsnAll - each sharing their challenges and successes
in the blogosphere. TBEX provided a great opportunity
for Andrea to meet with international media and share
with them the beauty and experiences that make the
Vancouver, Coast & Mountains region unique.
We
also had a journalist from HOG Magazine tour the
Coast Mountain Circle Route by motorcycle. He was
able to experience
the different scenery and terrain and see that
anything
really is possible within the region. His feedback
upon leaving was that he appreciated the natural
beauty and rich history of our area. We will look
forward to reading his article when it comes out.
Andrea
also
participated in a few FAM tours to experience
Mighty Fraser
Country and the Sunshine Coast. All in all
- we've kept this girl running!
Follow Andrea on Twitter at www.twitter.com/vcmbc_media
For information about media opportunities with Vancouver, Coast & Mountains please
contact Andrea Visscher at andrea@vcmbc.com or 604-484-5361.
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604
Pulse has gone mobile!
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| The
604 Pulse mobile site is now live, providing on-the-go
travellers and locals with all the awesomeness that
Vancouver, Coast & Mountains has to offer, streamlined
to fit their mobile device.
Growing at a rate of approximately 100 visitors per day, 604 Pulse is quickly
becoming the go-to blog for what's happening around
the region. Sponsored posts are a creative way of promoting
your business or event and offer great value. Our site
editor will work directly with you to create a post
that is 100% dedicated to your message. Sponsored posts
are available for July and August for $350 / post and
monthly ads are available for $800 / month.
Click here to view a recent sponsored post for the Britannia Mine Museum.
For
more information on how your business
can be featured on 604 Pulse please visit http://partners.vcmbc.com/page.cfm/10800.
For more information about 604 Pulse, please contact Mary Ann Bell at maryann@vcmbc.com or 604.638.6927.
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Vancouver,
Coast & Mountains is hiring! |
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We are on the hunt for a new Manager, Consumer Partnership Marketing. Reporting
to the President, this position is responsible for
development and implementation of the annual marketing
plan, delivery of the collaborative tourism marketing
programs identified in the plan, assessment of the
individual marketing initiatives and reporting of results
to Tourism British Columbia and the industry partners.
Ensuring partner participation is critical to success.
The closing date for applications is July 15, 2011.
Click here to view the complete job posting.
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Are
you interested in cutting costs?
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| We
are! Our organization just shaved thousands of dollars
off our upcoming telecom expenses with no risk and
no hassles, I highly recommend checking out www.phonebillcutters.com. Mention promo code "VCMBC" in your email subject line.
Check it out - there's no cost to find out if you can save money.
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Feature
Marketing Opportunity - 2012 Travel Experience Guide
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| Vancouver,
Coast & Mountains is excited to bring you its key essential travel source - in both
print and digital editions for 2012. With targeted
distribution to visitors who are actively trip planning,
your business will be in front of a qualified and responsive
audience. Don’t miss your chance to be featured in
the 2012 Vancouver, Coast & Mountains Travel Experience Guide.Click here to view the
media kit or online booking form.
NEW FOR 2012:
- RATE
freeze! Enjoy the same rates as in the 2011 Travel
Experience Guide.
- Really highlight your business to the consumer and
add video to your advertisement in the digital publication.
- Enjoy a new ad size (1/12 Page Square option).
- Streamlined listings to keep the reader on the page.
- Travel Agent Distribution channels down the 1-5 corridor
with a "meet
and greet" marketing campaign.
Simon Ratcliffe is the
face of the TEG this summer - if you don't know
him already, be sure to drop him a note to welcome
him
to the team! To book your space,
visit TEG 2012 Media Kit to book online or call
Simon Ratcliffe
at 604.218.8675 or email him at simon@jpsmediaworks.com.
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Managing
Online Reputation - Tourism Business Essentials |
Another
guide has been added to Tourism British Columbia's Tourism
Business Essentials (TBE) series - Online Reputation Management.
This guide explores the explosive popularity of social networking
and how it relates to the tourism industry. Online reputation
management is the process of monitoring, reporting and reacting
to online feedback and opinions about your business and its
products and services. This guide will assist business operators
to learn more about actively participating in social networking
by engaging travellers and generating content, as well as using
consumer feedback to strengthen business and to build loyalty
and advocacy
Online Reputation Management, and all of the guides in the TBE series, is available as a FREE PDF download
on the Ministry site.
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