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2011
Regional Tourism Leaders Forum
May 31 - June 2, 2011
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The 2011 Regional Tourism Leaders Forum is being held at the Executive Suites
Garibaldi Springs Hotel & Resort in adventurous Squamish.
In
the ever evolving world of tourism, it is important for communities
and all tourism stakeholders
to understand how they began and what they represent. New
technologies and trends are emerging continuously and through
all of the change, it is finding the right tool that can
best aid in establishing a strong “brand”. The 2011 Regional
Tourism Leaders Forum focuses on helping all of Vancouver,
Coast & Mountains’ tourism partners in identifying their
key strengths and reviewing the tools that will bring them
to their full potential.
Highlights of the 2011
RTLF include:
- Multigenerational
Travel
- Fire Sales: The Emerging Trend and Its Impact on Tourism
- Experiences of VCM Partners through Tourism Projects
- Green Tourism: Building Brand Value Through Doing the Right Thing
To register, please visit www.vcmbc.com/tourismforum.
If you are interested in sponsoring one of the sessions at the RTLF, or would
like more information, please contact Shawna Leung at 604.484.5360
or shawna@vcmbc.com.
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COTA
Hits "Reset" at BC Tourism Leaders Summit
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| At 2nd Annual BC Tourism Leaders' Summit in Nanaimo, tourism leaders from around
the province came to together to discuss how tourism
can play an event great role in BC's economy. At the two-day summit and
accompanying AGM, members of the association voted for
a new name and bylaws. The association will now be called
the Tourism Industry Association of BC (TIABC), reflecting
the growing number of tourism businesses that have joined
the association in recent years. Among other topics, Summit
participants discussed a 'reset' plan for the organization
that included: growing its membership, changing bylaws
to increase the number of directors on the board, increasing
the credibility of its policy development, improving
communications, solidifying its business model and taking
new steps in government relations. Members provided significant
feedback on ways to strengthen the plan, and endorsed
key board recommendations that will help the association
re-establish its role as the 'voice of the tourism industry.' Joined by the Honourable Pat
Bell, Minister of Jobs, Tourism and Innovation, delegates
heard the minister announce his support for a strong
tourism sector association and his commitment to work
with TIABC to grow the sector. Minister Bell also spoke
to TIABC members about government's plans to address
key sector concerns, and made a commitment to work with
TIABC in developing a new 'industry-driven' approach
to tourism marketing, enhancing land tenure security,
and improving land use planning to minimize conflicts
and enhance tourism experiences. As part of its new 'reset'
plan, TIABC will work with government on a focused approach
to growth with a three-point policy platform that focuses
on effective marketing, improving access and enhancing
the business environment for tourism. The official TIABC press release
can be found here. For more information about
the Tourism Industry Association of BC please visit www.cotabc.com.
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2012
Print & Digital Travel Experience Guide
Book Now! |
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Vancouver,
Coast & Mountains is excited to bring you its key essential travel source - in both
print and digital editions for 2012. With targeted
distribution to visitors who are actively trip planning,
your business will be in front of a qualified and responsive
audience. Don’t miss your chance to be featured in
the 2012 Vancouver, Coast & Mountains Travel Experience Guide.
Click
here to view the media kit or online booking form.
NEW
FOR 2012:
- RATE freeze! Enjoy
the same rates as in the 2011 Travel Experience Guide.
- Really highlight your business to the consumer
and add video to your advertisement in the digital
publication.
- Enjoy a new ad size (1/12 Page Square option).
- Streamlined listings to keep the reader on the
page.
- Travel Agent Distribution channels down the 1-5
corridor with a "meet
and greet" marketing campaign.
- ***Special Early Bird booking offer - receive
a free upgrade to a Premium Photo listing if
you book
your
display ad by June 30, 2011 (excluding 1/12 ad
sizes).
Simon Ratcliffe is the face of the TEG this summer
- if you don't know him already, be sure to
drop him a note to welcome him to the team!
Rates:
Listings from $245 + tax
Display Ads from $998 + tax
Early Bird Offer Space Deadline: June 30, 2011
Space
Deadline: August 31, 2011
Materials
Deadline: September 7, 2010
To book your space, visit TEG
2012 Media Kit to book
online or call Simon Ratcliffe at 604.218.8675 or email
him at simon@jpsmediaworks.com.
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Media
Update
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Lisa
and Jennifer recently returned from Canada Media
Marketplace in New York, where they met with
more than 40 American travel writers at desk side
appointments.
More than a dozen of the scheduled marketplace
appointments were writers from Portland and the
surrounding area, many specifically interested
in outdoor adventure stories. This emerging media
market is growing and media tactics are being planned
to fulfill these inquires, including the upcoming
AMTRAK Train Day in Portland in early May. As
always please keep VCM staff up-to-date with
any new or
interesting products and story ideas. As
Lisa is saying farewell to Vancouver, Coast & Mountains
at the end of the month, please send all
media inquiries to Jennifer Rhyne at jennifer@vcmbc.com. Upcoming Media Events
April 28 - TMAC – annual AGM and mixer (Vancouver)
May 6 – AMTRAK Train Day (Portland)
May 26 – San Francisco Media dinner
June – Calgary Media Dinner
June – Vancouver Media dinner
June 10-11- TBEX – Travel Blogger Exchange (Vancouver)
September – Go Media Marketplace (Edmonton) View the Vancouver, Coast & Mountains Media Report for the first quarter of FY2011.
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Promote
Workplace Health & Safety
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North
America Occupational Safety & Health (NAOSH) Week is May 1-7, 2011. It is an excellent opportunity to focus,
reinforce and strengthen commitment to occupational
heath and safety, therefore preventing injury and
illness in the workplace. Between 2000 and 2009, 1,637,470 people were injured or became ill on the job
in BC. Within the four main sectors of the BC tourism
industry (hotels, ski hills, restaurants and pubs,
bars, lounges and nightclubs), 3,300 workplace
injuries were reported in 2009 - that is 3,300
too many. Why should you take part in NAOSH Week activities? Participation and
involvement in NAOSH Week has been shown to:
- Improve
attitudes towards safety.
- Increase the understanding of the importance of
occupational health & safety.
- Foster a safety-minded culture.
- Assist in team-building, and improve communication
between employees, safety committees
and safety professionals.
The success of NAOSH
Week is rooted in a community-based approach. Across
the country, NAOSH Week events and activities are
coordinated by local, provincial and/or regional
committees that are comprised primarily of volunteers,
who share a focus and vision of safer workplaces
and communities. Partnerships with government, businesses,
suppliers, CSSE Chapters, community health organizations
and other safety groups provide the support, resources
and network necessary to manage the NAOSH Week plans. Go2
has some resources to get you started, as well
as a contest
to win a
great prize. For more information about Go2 please visit www.go2hr.ca.
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Lisa
Clement says Farewell to VCM
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As
I take one last look at the beautiful view of the
region from my office
window, I want to express my gratitude to all the
tourism partners who have made my years here such
a rewarding experience. It is a bitter sweet farewell
to the
amazing Vancouver, Coast & Mountains staff who
have become like family, and who I will truly
miss seeing
and
laughing
with
each day.
Thank you to everyone who contributed to my learning,
successes (and travel miles). As I venture off to
a new opportunity I look forward to crossing paths
with you all again and encourage you to keep in touch
via the crazy world of social media.
Please connect with me on LinkedIn or add me to
Facebook,
and
be sure
to follow my next adventure on Twitter @mytraveljob.
Lisa has been Vancouver, Coast & Mountains Tourism Region's Regional Media Relations
Representative for the past 2-1/2 years. We wish
her the very best of luck in her future ventures
... and adventures! Please
contact Jennifer Rhyne, Director of Communications,
for any media relations
related inquiries. Jennifer can be reached at
604.637.9046 or jennifer@vcmbc.com.
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VCM
2011 Spring Road Show a Great Success
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During
the first week of April, a few members of the VCM
team toured the region and presented the exciting
2012 Marketing Plan to tourism partners in Mighty
Fraser Country, the Sunshine Coast, Metro Vancouver
and
Sea to Sky
Country.
Thanks to all the partners who made it out and contributed
to our discussions. If you have any questions about
VCM’s 2012 Marketing Plan or about any current VCM
Marketing Opportunities please contact Kayla Seib
at kayla@vcmbc.com or Frances Ratcliffe at frances@vcmbc.com. To view the current marketing opportunities online visit www.vcmbc.com/marketing.
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Fresh & New eNews Design |
When
you read this issue of the eNews online, you may notice that,
in addition to completely redesigning the look and feel of
the newsletter (we hope you like it), we’ve also added “Recommend”
buttons and a “Comment” box. If you like an article, make
sure that you recommend it, and we’d love to hear your
thoughts in the
comments box.
Additionally,
to further engage with Vancouver, Coast & Mountains staff please consider following us on Twitter @vcmtourism. This is a special feed for the tourism industry and we will
be posting marketing opportunities and any news is appropriate
to pass along.
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