Marketing Opportunities |
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May 13, 2010 2010 VCM Regional Tourism Leaders
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2010 VCM Regional Tourism Leaders Forum & Annual General Meeting June 8 - 10, 2010 - Coast Hotel Chilliwack We all know the tourism industry has seen its share of challenges this past year, but in a "challenge" there is always an opportunity. This year's Regional Tourism Leaders Forum explores those opportunities and provides valuable information and insight to the exciting year ahead. You don't want to miss this one! Program highlights include:
Experience Chilliwack by registering for the RTLF and participating in the AMAZING RACE ... Chilliwack style! This is one event you won't want to miss. Build a team of four or we can mix it up by placing you with others. Get your adrenaline pumping while you put your game face on and race for a chance to win $10,000! Click here for the official Regional Tourism Leaders Forum website. Book early! We look forward to seeing you in Chilliwack! For more information, please contact Shawna Leung at 604-484-5360 or shawna@vcmbc.com. |
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2011 Travel Experience Guide - Book Now! Vancouver, Coast & Mountains is excited to bring you its key
essential travel source for 2011. With targeted distribution to visitors
who are actively trip planning, your business will be in front of
a qualified and responsive audience. Don’t miss your chance
to be featured in the 2011 Vancouver, Coast & Mountains Travel
Experience Guide. Rates: |
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MTCA North American 2010 Spring-Summer Campaign The Ministry of Tourism, Culture and the Arts has released highlights from their North American 2010 Spring-Summer Campaign. Launched on April 1, and running until May 17, it was intended to take advantage of the awareness and interest in BC built during the Winter Games to drive consumers to sign-up for a database, by entering a contest and/or ordering a guide. The contest prize was a 7-day trip to Vancouver and Whistler, where the winner will create their own unforgettable vacation by choosing from three unique BC experiences such as kayaking, ziplining, a helicopter tour, and guided hiking. The Campaign consisted of a significant North American online advertising plan focusing on proven lead generation and travel planning sites, as well as an exciting experiential program in a key market, San Francisco. Below is an overview/summary of the campaign. For images and examples, please click here to view some powerpoint slides. Campaign Highlights San Francisco – The British Columbia Experience at Embarcadero Square (April 8-18)
Key Elements of the BC Experience:
North America Online
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BC Wilderness Tourism Association calls for a new Fisheries Minister (May 9, 2010; Victoria, BC) From the steps of the BC legislature yesterday, at the Get out Migration rally attended by approximately four thousand people, Brian Gunn, President of the BC Wilderness Tourism Association called for Prime Minister Stephen Harper to replace Gail Shea with a Minister that will be independent and work to protect wild salmon. "We are outraged by Minster Shea's comments in the House of Commons on Friday where she blasted 'Get Out Migration' marchers for threatening fish farming jobs," said Gunn. "What about the thousands of jobs the salmon farming industry is impacting." "The nature based tourism industry represents 26,000 direct jobs and 40.000 jobs in total. In addition our nature based tourism is the main driver of all tourism in BC, which in total is represents 132,000 direct jobs," said Gunn. "Wild salmon supports our world famous sport fishery and is a mainstay on menus in our restaurants and cafés. We also depend on wild salmon for feeding all the wildlife that people come to see, such as the bears, whales, seals, and eagles, and nurturing the majestic forests of BC. We are here participating in this (Get Out Migration) rally because our tourism jobs are directly threatened by the salmon farms, which incubate billions of sea lice that destroy our wild salmon fry." "Our tourism operators have seen with our own eyes the devastation done to the wild salmon by the sea lice incubated on salmon farms," said Gunn. "We cannot be misled by the rhetoric and phony science of the salmon farm industry and government. We have asked repeatedly for Minister Shea to meet with us and see the devastation for herself, but she has been unwilling to do so. We need a new Minister that will come immediately to the Broughton Archipelago (BA) to see for himself or herself the devastation of wild salmon." "We know that there is a solution that will protect both salmon farming jobs and tourism jobs and that is for the salmon farm industry to move from open net caged pens located on wild salmon migratory routes and into closed containment," said Gunn. "We know that closed containment is both technically and economically feasible. We also know that the salmon farm industry is reluctant to make this move because it threatens the huge profitability of the existing farm operations. However, with the existing operations they are getting a free ride on their costs by dumping their wastes and releasing diseases and parasites into the environment." "Until we have a minister who can think and act independently we don't see any positive solutions forthcoming for our wild salmon," said Gunn. "Action is critical now as time is running out for important runs of BC's wild salmon. We need a Minister that can stand up for wild salmon now!" For more information please contact: Brian Gunn, WTA President, (250) 203-3045-cell or (250) 286- 4080-office. |
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Media Department - Congratulations Lisa! Lisa Clement, Vancouver, Coast & Mountains' Regional Media Relations Representative was recently elected to serve as Secretary on the Board of Directors of the BC Chapter Travel Media Association of Canada (TMAC). TMAC, the premier travel media association in Canada, brings together travel media and tourism industry members to foster excellence, uphold ethical standards, and promote professional development. |
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| Royal Roads to deliver Vancouver-based tourism
program
Starting this September, Royal Roads University will be delivering its Graduate Certificate in Destination Development in Vancouver. The program being offered by the School of Tourism and Hospitality Management can be taken as a stand-alone certificate or as part of the Master of Arts in Tourism Management. Challenging times in the tourism industry require an advanced level of skills and analytical abilities to assess trends and opportunities, empowering you to realize your career objectives and assist your organization in reaching its goals. Our predominantly online program will be interspersed with several ‘Saturday Seminars’, scheduled over a six-month period and held at the Fairmont Hotel Vancouver. We value your industry experience and therefore provide a flexible admission option. Information sessions will be held Thursday morning, May 27 at 8 a.m. and Wednesday evening, June 23 at 7:00 p.m. at the Fairmont Hotel Vancouver. For more information or to RSVP for an information session, please contact Melody Andersson at (250) 391-2600 ext. 4864, or by sending an e-mail to melody.andersson@royalroads.ca. |
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Painted Boat Resort Spa & Marina - Auction Have you always wanted to own a luxury vacation condo with a view? Now's your chance! Painted Boat Resort & Spa on the spectacular Sunshine Coast is auctioning quarter-share to full-share ownership opportunities with starting bids from $85,000. Previously priced up to $284,900, these 2 bedroom & 2 bath units are up to 1,760 square feet. First class resort amenities include a luxurious spa and full equipped exercise facility, superb waterfront dining, an infinity pool and hot tub overlooking the shores of Pender Harbour and a deep water marina. For more information please visit: www paintedboatauction.com |
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Mystery Reef Estates - For Sale by Owner Mystery Reef rests in the Strait of Georgia, nestled between Vancouver Island and Savary Island, a popular destination for travelers exploring the British Columbia coastline and Desolation Sound. With walk-on beach access, each of the waterfront lots look out to Mystery Reef, known to the Coast Salish peoples as “Thah Sahm.” This new five acre oceanfront development offers the best of both worlds, living close to nature in beautiful west coast splendor - with a scenic and relaxing 20 minute drive to the full amenities of the City of Powell River. Mystery Reef Estates is also just minutes south of the quaint seaside village of Lund, at the tip of the Sunshine Coast highway, and at the entrance of Desolation Sound. Mystery Reef Estates is also within easy reach of downtown Vancouver, Vancouver Island, Whistler and Seattle by plane or ferry. This 750 foot stretch of spectacular waterfront land creates a gentle bay area, providing low density living in a mature west coast forest setting, with a south-west exposure and stunning sunsets. Private driveways to each of the four premium building lots are accessed from Sturt Road. Ranging from .75 to 1.25 acres in size, they are priced starting at $299,000 (CAD). All services are readily available. For more information please visit www.mysteryreefestates.com |
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VCM Social Media Strategies - How you can help! Vancouver, Coast & Mountains is tweeting and posting and liking all over the internet!! By utilizing different social media tools, we are engaging in conversations with people from around the world about what a great place Vancouver, Coast & Mountains is, and all the great tourism experiences that the region has to offer. You can help by becoming "liking" (whatever happened to becoming a fan?) us on our Facebook Page, following us on Twitter and spreading the word about our gorgeous videos and photos on YouTube and Flickr. Feel free to send us material to include on Facebook and Twitter! Send any submissions or suggestions to Alicia Cenci at alicia@vcmbc.com. Click here for a fantastic guide to all things Twitter!
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Your feedback is most welcome on any subject – please e-mail kevan@vcmbc.com. |
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