Marketing Opportunities
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November
10, 2009 COTA Member Update |
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COUNCIL MEETING OVERVIEW COTA held a Council meeting on October 29, 2009 to solicit member input to achieve unambiguous direction around the next steps for the September 2, 2009 Council meeting recommendations with regard to:
The October 29 Council meeting was preceded by a four-hour
strategic planning session relating to HST, Tourism BC's
dissolution, and
the community/regional marketing system redesign. The
day was facilitated by Dr. Nancy Arsenault and a panel of
tourism
experts
from around
the province, and is complementary to planning processes
undertaken by the Ministry of Tourism, Culture and the
Arts, as well as
the Ministry of Finance. |
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Study Reveals the ROI of Business Travel Is your boss asking you to show the ROI of any business trip you take - including attending the SYTA Summit and Annual Conference? A new study by Oxford Economics can help you sell the value of meetings to your bosses, clients and staff. The study found that for every dollar invested in business travel, businesses experience an average of $12.50 in increased revenue and $3.80 in new profits. The Oxford Economics study is the first to successfully measure the ROI of business travel. When companies reduce their travel budgets, there are negative consequences, which can now be quantified in terms of lost revenue and profit growth and of giving the competition a distinct advantage. The average business in the U.S. would forfeit 17% of its profits in the first year of eliminating business travel and it would take more than three years for profits to recover. Executives and business travelers surveyed estimated that 28% of their current business would be lost without in-person meetings. Roughly 40% of prospective customers are converted to new customers with an in-person meeting, compared to 16% without such a meeting. SYTA News, November 2, 2009 | ||
Olympic Torch Relay Videos – Spread the Word Join Tourism BC as the Vancouver 2010 Olympic Torch Relay travels across British Columbia and Canada between October 30, 2009 and February 12, 2010. Follow the flame and Chris Wheeler, Tourism BC’s field reporter, as he captures the excitement and explores unique places and things to do in BC. Check back regularly – new travel videos will be uploaded as Chris visits Victoria, Vancouver, Whistler and Richmond as well as other torch communities within BC’s six tourism regions. And make sure to spread the word!
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Innovative Training Program Opens for Employers The Workplace Training for Innovation Pilot program opens for application today, providing small business and not-for-profit employers in British Columbia with access to funding to support employee training, helping improve skills and productivity. Available to employers in every community across the province, the $15-million Workplace Training for Innovation Pilot, funded through the federal Strategic Training and Transition Fund, offers up to $1,500 per employee – to a maximum of $5,000 per employer – to support employee training. The funding will support training activities, which may be up to six months in duration, and can be offered offsite or in-house. Both businesses and not-for-profit employers may be eligible to receive funding. Eligible employers must be a small organization of less than 50 employees, in good standing with the BC Corporate Registry, and in existence for one year or more. Eligible costs include training purchase costs, books and study materials. The program is designed to provide eligible employers with funding for employee training in order to:
Applications will be accepted until Jan. 31, 2011. They will be processed on a first-come, first-served basis and will be subject to available funding. For more information please go to: www.aved.gov.bc.ca/workplace_training_program/welcome.htm. |
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Competing Beyond Price - Understanding what it takes for Canadian tourism to successfully compete. According to the World Economic Forum, Canada has become one of the world’s most expensive travel destinations. The appreciating Canadian dollar and Canada’s high structural transportation costs are limiting Canada’s ability to remain competitive in the global tourism marketplace. In a power point presentation shown at the 2009 TIAC Leadership Summit by Ryan Brain of Deloitte, Mr. Brain shared some new primary research performed by Deloitte that considers how we can address these current realities and better compete for the international traveller’s dollar. Click
here to view the power point presentation from Ryan Brain,
Partner and Leader of Deloitte’s Tourism, Hospitality and
Leisure Practice in Canada |
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Find our fan page on Facebook and show your support for Vancouver, Coast & Mountains by becoming a "fan"! VCM staff update the page often with interesting things to see and do in the region! We encourage you to become a "fan" and post information about your tourism business or event on our Wall.
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12th
Annual Spirit of the Season Collection 2010 RV Village |
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Your feedback is most
welcome on any subject – please e-mail kevan@vcmbc.com. |
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