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July 28, 2009 Let us know your thoughts! |
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What regional marketing decisions can we make now and in the next 18 months that would be most helpful to your business? These are interesting times for our industry with many challenges: Mexican Visa requirements, sales tax harmonization, U.S. exchange rate approaching par, air access and the list goes on. However, there are always opportunities, and, together, we must identify those that have the highest rate of return on investment. As we listen to you, you're advising us to consider more niche markets in addition to our core touring tactics; such as motorcycle touring, birding enthusiasts, meetings & retreats, gay & lesbian travel, hiking, on and off road cycling. You may have thoughts on these and others - drop us a line and let us know! Andrea (andrea@vcmbc.com) and Kevan (kevan@vcmbc.com) are actively looking at new tactics for this year, and building next year's plan. Think about your sector, compatible products to yours, your community - are their existing groups that you are involved with that would benefit from additional marketing activities? Have you always thought that it would be great if ........ (fill in the blank!) - let is know - maybe we can help to evolve your ideas for your benefit. Love to hear from you! Take a few minutes now to share your thoughts. Call Kevan at 604-638-6930 or Andrea at 604-484-5366,
or by e-mail to kevan@vcmbc.com or andrea@vcmbc.com. |
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Virtual Guide traffic up … way up! Now in our second year hosting the virtual version of the Travel Experience Guide with Zmags, we are seeing fantastic growth in the number of page views to the guide. Influencing factors include the fact that the guides are showcased at www.HelloBC.com/vcm. Viewers of the guide hail primarily from Canada and the US and they make up almost 80% of readers. Most viewed pages (after the table of contents) are Arts & Culture (page 28/29), the Coast Mountain Circle Route (page 44/45) and Directory Listings (114/115). Click here to view the Virtual Guides here.
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| Travelers
who Decide and Buy Online Spend More – Way More To Increase Visitor Spend, Destination Marketers Must Engage Travelers Online Across the Entire Travel Planning and Booking Process. Visitor arrival numbers are a key measure of DMO success, but so too are tourism receipts. Increasing visitor share is important, but so too is increasing spend. PhoCusWright's Consumer Travel Report reveals that consumers who begin and end their travel shopping exclusively online have a significantly higher average annual travel spend than offline shoppers. In fact, travelers who select their destination online and book online spend on average almost twice as much as travelers who do some of those activities offline. Destination marketers--and the local travel providers that they
serve--will benefit from a tactful migration from traditional communication
to a comprehensive Web and social media approach. |
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Leisure Travelers Trading Down The current economic environment is beginning to influence consumers’ interest in certain types of lodging accommodations as revealed in the just-released Ypartnership/Yankelovich 2009 National Travel MonitorSM. Compared to last year, preference for independently-operated hotels and resorts is up, while preference for chain-affiliated properties is declining. Leisure travelers are also more likely to cite “value for the price” as a key consideration when selecting lodging accommodations. Read the rest of the article at http://blog.ypartnership.com/?p=287 |
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BC Restaurant News Online – Inaugural Issue The BC Restaurant & Foodservices Association recently launched
the inaugural issue of The BC Restaurant News. Directly distributed
to over 8,000 industry businesses in British Columbia, the BC Restaurant
News will also be accessible to the online community at large. July 2009 Issue Features: The Economy | |||||||||||||||||||||||||||
Game On 2010 - How to do business at Games-time The Game On 2010 program is designed to provide businesses with information regarding potential operational impacts that may affect them during the 2010 Winter Games period. Businesses that are located not just near Games venues, but throughout the Greater Vancouver-Whistler region may expect to modify current business activities in order to take advantage of opportunities that arise as a result of the Games and/or to reduce the impact on typical day-to-day activities. In some cases, it will be business as ‘un’usual come February 2010, and preparation will be key. The 2010 Commerce Centre, together with VANOC, the City of Vancouver, the Resort Municipality of Whistler, and other organizations, is engaging with B.C. businesses to address questions and concerns and to provide an understanding of the Games-time environment. The Game On 2010 program identifies five key areas that businesses will need to consider for their Games-time planning. It also provides solutions and strategies for each, as well as links to additional resources. This on-line resource will be updated as new and relevant information becomes available. For more information - Game On 2010 |
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In 2003, Premier Gordon Campbell challenged British Columbia?s tourism sector to grow and double provincial tourism revenues, a target confirmed in November 2006 by Cabinet as a provincial priority. In February 2007, the Minister of Tourism, Culture and the Arts released the cross-government Tourism Action Plan. The goal is to create a whole-of-government approach to how ministries and Crown agencies can best enable BC?s tourism industry to optimize its strengths and opportunities, as well as deal with challenges, and move BC to the next level of success. The Tourism Action Plan (TAP) is a long-term strategic framework of specific government actions aimed at enabling BC’s tourism industry to grow from good to great and double total annual tourism revenues to $19.6 billion1 by 2015. TAP is a comprehensive, living plan that builds on strategies and recommendations from tourism associations and businesses, provincial and federal agencies, First Nations and communities. It was also informed by lessons learned from other highly successful tourism jurisdictions around the world. |
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TOURISM INDUSTRY THREE POINT PLAN A Three Point Tourism Industry Plan has been developed by the Council of Tourism Associations. This plan was the outcome of an Industry Leaders' Summit held at the 2009 B.C. Tourism Industry Conference, an industry-led Task Force, and COTA membership consultations.The plan identifies three priority areas that provide strategic focus, both in the form of short-term action as we navigate the current economic downturn, and in the longer term in order to help tourism regain momentum toward leveraging the Olympics to double tourism revenues in the province by 2015:
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Are you on Twitter but aren't sure why? Wouldn't it be nice if you could analyze your twitter traffic and determine how effective your tweeting is? Enter "Twitalyzer". Twitalyzer is a tool that summarizes your Twitter usage and gives you scores to help measure your Twitter success. If you Twitalyze yourself you will get a variety of scores including influence, your signal-to-noise ratio, your generosity, velocity, and clout. And one of the more interesting uses of the tool is to use Twitalyzer to compare your Twitter performance with others using benchmark reports. Read what the search engine marketing gurus have to say about Twitalyzer. Analytics for Twitter - Twitalyzer Review |
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Your feedback is most
welcome on any subject – please e-mail kevan@vcmbc.com. |
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