Design Museum – Dieter Rams – Less and More: Exhibition of Ground-Breaking Designs Created for Braun and Vitsœ

Design Museum – Dieter Rams – Less and More: Exhibition of Ground-Breaking Designs Created for Braun and Vitsœ

Dieter Rams – Less and More The Design Ethos of Dieter Rams is currently on show at London’s Design Museum. This is the first major exhibition of his work in more than 12 years.

Rams, born in Wiesbaden, Germany in 1932, is regarded as one of the most important and influential designers of the 20th century. Rams’ design ethos has changed the way we think about modern design and will have a long-lasting affect on the designs of tomorrow. Design colleges around the world explore and reiterate his principles.

Dieter Rams at Braun and Vitsœ

The exhibition outlines the underlying principles of Dieter Rams’ designs and displays many of the ground-breaking products he created for the German electronics manufacturer, Braun.

Rams also designed a range of furniture for Vitsœ & Zapf, a company established in 1959 by Danish entrepreneur Niels Vitsœ, and German furniture manufacturer Otto Zapf, specifically to produce designs by Dieter Rams who had recently come to their notice.

Rams has designed everything from sofas, shelving units and shavers to portable radios, audio-visual equipment, food processors, coffee makers and calculators. In accordance with his ‘Ten Principles’ of good design he made his products as uncluttered as possible, reducing electrical switches to a minimum, using just one or two colours, and mixing plastics and wooden veneers.

Dieter Rams’ ‘Ten Principles’ of Good Design

Products that comply with Rams’ ‘Ten Principles’ of good design will be innovative, modern and easily understood, unobtrusive, honest and durable, environmentally friendly and functional. Above all a product much be pleasing to look at and every feature must have relevance. According to Rams: “good design is as little design as possible”.

The exhibition uses prototypes, models, sketches and archive film footage to showcase Rams’ landmark designs. The show also features items designed by Rams’ contemporaries, including Naoto Fukasawa, Sam Hecht, Jasper Morrision and Jonathan Ive as well as specially commissioned interviews with these designers.

Dieter Rams – Less and More – Activities at Design Museum

To accompany Dieter Rams – Less and More the Design Museum is offering a busy programme of public events including Late Nights, Gallery Tours for both children and adults, family workshops and a three-day course on product design for young people aged 12-16 years.

Dieter Rams – Less and More will be on view at the Design Museum, Shad Thames, London SE1 2YD. The exhibition is open daily from 10.00 a.m. – 17.45 p.m. and further details of the exhibition, and all related activities, can be obtained from the Design Museum, telephone: 00 44 (0) 870 833 9955.

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